01 · Direction
Warm-editorial. Magazine layouts, natural light, generous whitespace. The product is precise; the brand is gentle. We sell relief — calm after the chaos of ratusan chat — not features.
Soft girl-boss. Bilingual ID + light EN. Encouraging, never corporate. “Because your business deserves better.” The reader is a busy female jastiper; we talk to her like a friend who happens to be very organized.
02 · Palette — warm neutrals, clay + sage accents, ink for type
Ivory
#FAF6EFBase / backgroundCream
#F1E9DCSection bandingSand
#E6D7C2Banding / cardsTaupe
#C9B59CHairlines / mutedClay
#B08968Primary accent / CTASage
#8A9A7BPositive / “after”Mocha
#6F5A45Deep accent / footerInk
#2E2620Body type03 · Typography — serif display + humanist sans
Naik level, kerja lebih rapi.
1x PO = ratusan chat? Jadikan 30 menit.
Headlines, section titles, pull-quotes. Set tight, large, with the italic
optical axis for the payoff line.
Order langsung tercatat, pembayaran auto ke-track, invoice jadi sendiri. Lebih cepat. Lebih rapi. Lebih tenang.
AaBbCcDd 0123456789 Rp & %
Body copy, captions, buttons, app UI. Legible at small sizes, warm but neutral.
04 · Imagery & feel — warm light, real workspace, the product in context
05 · Mood
06 · Voice
- “Saatnya kerja lebih hemat, bukan lebih ribet.”
- “Because your business deserves better.”
- “3 jam kerja admin → 30 menit.”
- “Lebih cepat. Lebih rapi. Lebih tenang.”
07 · Do & Don’t
Do
- Warm neutrals + serif headlines
- Real workspace / hands-on-device photos
- Calm whitespace, curated editorial layouts
- Friendly, hype-but-soft bilingual captions
- Show the actual product with real data
Don’t
- Cold SaaS blue / techy gradients
- Generic corporate stock photos
- Cluttered, loud, hard-sell flyer layouts
- Jargon — keep it human
- Neon, high-contrast, “startup” energy